Recently the Financial Review published an article that can be found here that highlights some comments from Innovation Summit regarding consumer privacy rights. Richard Wise, the CEO of WiseTech, spoke on several topics including privacy, workforce automation, and specifically child privacy rights.

Credit: Peter Braig

Here are some key excerpts from Wise’s comments:

“I think no regulation is bad, and also heavy regulation is bad … but ultimately one thing we should agree on is that we should protect our children, up until a reasonable age, (given) they don’t understand what privacy is, why they should have it and how they should delegate it.

“Companies that use your personal data should be telling you in great detail when they are using that your data, what they are using it for and when they … try to monetize it some way that is not part of their original intent, they should tell you about the change, and they should do it ‘opt in’, not ‘opt out’.”

It is inevitable that Australia will start developing laws similar to COPPA laws already established in the USA. The Australian government is also working towards enabling a right to be forgotten law. For digital marketer and legal teams, the greatest hurdle may be the “Right to Erasure/Deletion” function itself.  Contemporary organizations are searching for a module-based solution such as RIVN to step up to meet this need with an easy to use SaaS-based single function that allows brands worldwide to meet business needs and be ready for what is next.

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To learn more about regulations mentioned above please see the following links below: